“The first stand-alone Topshop store in Australia is set to open in Melbourne by the end of the year, finally bringing the Topshop phenomenon to our shores. Set to open in December, the 1300 square metre site at The Jam Factory on Chapel Street will also include clothing from men’s line Topman. The Australian store will be similar in terms of stock and services such as personal styling, says Hilton Seskin, chairman of Next Athleisure, the company that has secured the franchise rights to Topshop. “I think we could hopefully deliver what Topshop is very successful for – being cheap in fashion, and delivering what the consumer really wants,” he said. Despite seasonal differences, Heskin said he was confident Australian customers would be able to find what they wanted from the stock, which will be delivered twice each week. “The youth market is more focused on what’s in fashion, not really on what’s warm. If there needs to be some development in seasonal offerings, then we will look into it.””
